Reserve Your Trade Name in Dubai
Secure your business identity before applying for a license.
A reserved trade name ensures your preferred brand is protected while you complete the setup process.
Why Reserve Your Trade Name?
Secure Your Brand
Lock in your preferred business name before competitors
6-Month Validity
Ample time to complete your license application process
Availability Check
We verify your name against the DET database
Multiple Options
Submit up to 3 name choices for approval
Trade Name Rules & Guidelines
Allowed
- Your personal name
- Descriptive business terms
- Creative/invented names
- Activity-related words
Not Allowed
- Religious terms (Allah, etc.)
- Government entity names
- Famous brand names
- Offensive or inappropriate words
Pro Tip: Submit 3 diverse name options to increase your chances of approval. Avoid names that are too similar to existing businesses in your activity category.
Reservation Process
1
Choose Trade Names
Prepare 3 preferred name options following UAE naming guidelines
2
Submit Application
Apply through our portal with your chosen names and owner details
3
DET Verification
Department of Economy checks availability and compliance
4
Pay Reservation Fee
Complete payment once your name is approved
5
Receive Certificate
Get your trade name reservation certificate
Reservation Fee
AED 735.50
AED 620 + AED 115.50 transaction fee
Validity Period
6 Months
Renewable if license not obtained